About Us

Noori means light.

It’s the name we chose for a reason. We think the best clothes do something small but real: they change how you feel the second you put them on. A little lift. A little glow.

That’s what we try to put on every rail.

The coat you reach for when the days get short.

When the evenings turn dark early and the air bites, a good coat is the thing that makes you actually want to leave the house. We look for coats with shape and presence, the kind that make a grey morning feel a bit more put together.

The gown for the night you’ve been waiting for.

Weddings, celebrations, once-a-year evenings. We choose gowns for the moments people remember, in rich colours and flattering cuts, so you can walk in and feel completely yourself.

The knit you’ll wear on repeat.

Not every piece needs an occasion. Some just need to be soft, warm and easy, and end up being the one you wear all winter. We keep a small, thoughtful selection of knitwear for exactly that.

How we choose

Before anything joins our collection, we ask one question: will this make someone feel good on the day they wear it? If the answer isn’t a clear yes, it doesn’t make it in. That’s why our range stays small and chosen, not endless.

A promise, in plain words

What you see is what you get. If a colour looks different in the photo, we’ll tell you. If something isn’t right when it arrives, tell us, and our Shipping and Refund policies show you exactly how to put it right.

Find the light with us

We’re on Alum Rock Road in Birmingham, and online everywhere else.

Noori Collections Ltd
96 Alum Rock Rd, Alum Rock, Birmingham B8 1HZ, United Kingdom

Monday to Saturday: 10:30 AM – 6:30 PM
Sunday: 11 AM – 5 PM

Phone: +44 1213 288222
Email: help@nooricollections.shop

Not sure about a size, or how something looks in real life? Just ask. We’re happy to help.